Rapids! – Fragments: “just as we’re about to implode, that’s when the song is right”
Next Monday 15 August, Rapids! release their new EP Fragments, preceded this Saturday by a live performance at Champions, the venue that hosted the band’s debut performance in 2009. The gig will be a fundraiser for Julia’s House – a children’s hospice based in Broadstone that was recently brought to the band’s attention through their guitarist, Rob Murray.
Having watched the rise of Rapids! closely over the last year in particular, with the band signing to London/Manchester label Heist or Hit Records in 2010, it’s been engrossing watching a band totally on their game, totally obsessed and driven by a desire to achieve, a desire to be successful. Their signing followed a six-track EP released in March 2010, and around that time a number gigs that gained the band extremely favourable reviews in such high profile mags as Artrocker and Rocksound. Steve Lamacq too was quick to spot the band’s potential, interviewing the band on two occasions on his 6Music show.
Further radio and magazine interest followed the release of ‘Fuses’, their first single released through Heist or Hit, as well as a UK tour with label mates The Answering Machine. These lead to airplay on XFM and another live session on 6Music with Tom Robinson, as well as further subsequent airplay through Steve Lamacq. Suffice to say 2010 was a progressive year for Rapids!
Earlier this year the band begun writing and recording Fragments. Recorded in London and Southampton, the tracks were mixed by Dave Eringa (Manics/Idlewild) and in July a double A side ‘Comets’ / ‘House Of Sand Of Fog’ was released, with Faded Glamour recently saying “Oddly, they sound not much alike but that shows how ‘Comets’ is a glorious hybrid of anthemic rock and math-pop – complete with the best second half to a song this year.”
Following the edgy, angular intensity of their previous EP, listening to ‘Comets’ it may seem that the band have simply produced more of the same, sticking with a formula which served them well in 2010. However, the remaining four tracks (whilst not being a huge departure in the band’s sound) see Rapids! clearly benefitting from the extra production, intensifying their sound, adding weight, depth and a claustrophobia which knocks off a few of the edges. Less angular, now deeper and darker, heading (albeit very tentatively) towards an eighties goth sound (albeit on speed). The synths are heavier and more prominent, the songs are more layered, and like the previous EP nervous and impassioned, seemingly using their music to rid themselves of their personal insecurities and troubles.
The sense of intensity and claustrophobia screams through the music, and through the vocals of Matt Holliday who sings as if performing an exorcism. Fragments is exceptional stuff. Rapids! have upped their game, expanding and advancing upon an already winning formula.
We recently invited Rapids! front of house Matt Holliday (above) along to our rehearsal rooms at Champions for a natter. Matt needed little encouragement to discuss his opinions, feelings and thoughts about himself, his band and their new EP…
As we started talking a band came through to start rehearsing. A band quite clearly still at school who were clearly just excited to be able to ‘play’. That started Matt off…
“I remember way back when I was in my first band, we practised on a Monday and Thursday at the school practise rooms ripping off Blink 182 songs… thinking back to that without the slightest idea of how the music industry works, even playing in the hall to the school assembly feels like you’re playing Wembley. Kids have got this romantic notion, when you get older you become bitter & old… I’m kind of at that odd age when at 23 I’m kind of clinging to… I’m quite a romantic anyway, I love my old fashioned things, I hold things from the 1930s and 40s in quite high regard because I think, despite the fact that there was a war going on… material things were built to last and people were more there for each other. I realise I’m on the verge of becoming, not bitter but…”
It’s great to see such enthusiasm isn’t it?
“It’s cool… it’s really nice to see actually because you can get detached from that and forget fundamentally about what being in a band is about. That’s a shame because everyone goes on about how it should be about the music, but it really should. That’s why they’re doing it.”
It still is for you surely…
“Oh absolutely, yeah. I’m incredibly proud of the songs we’ve written, in the same way I was incredibly proud of the first song I ever wrote at my desk at school. So that feeling hasn’t changed when I write songs that I’m happy with. We take ages writing songs because we tweak it and tweak it and tweak it… until it feels like if we tweak it one more time the whole song will probably implode. We get to that point where we’re just about to kill ourselves with working so hard on the song and getting angry with each other, just as we’re about to completely implode, that’s when the song is right.”
A lot of bands seem to instantly move on to writing new material, disregarding the music they’ve just made…
“Definitely. We’ve already written two new songs in the last couple of weeks, and because we spent a lot of time working on this we didn’t really have time to write, and now we’re writing again and that’s cool because I think a lot of these songs we’ve been working on since October… The lyrical content for example is stuff that was happening quite a while ago. Some of it not that long ago, but… With the first record it was kind of retrospective I guess, thinking way back, whereas this one it’s retrospective now, but when I wrote it, it was very current and how I was feeling. So now when I listen to it, it kind of feels uncomfortable because it’s written at a time when, yeah, that just happened, things that may have been a problem during that record and what I’m talking about are now…”
Do you still think too much? (referring to ‘Comets’ and Matt’s cries of “I think I think too much”)
“Oh yeah, definitely.”
Have you always thought too much?
“Yeah, I have a bad tendency to over think… I don’t know if it’s a bad habit as such, but yeah, I think way too much. I’m overly analytical to the point of… I do my head in. But sometimes I just want to grab people and shake them and be like… seriously can you not see, like are you literally that blind. But other times, it depends whether it’s an internal or an external thing, like I’ll walk along the high street and if I think about it too much it just depresses the shit out of me. I’m like the country is going to, well… fuck knows.”
That really comes across in your music. I was like that myself, but now I’d rather no over analyse because yeah, things can fuckin’ depress you…
“I looked at everything in the big picture and I found I couldn’t control any of that. The only thing you can control is… you make your own little bubble where I have my job, my friends, my family… that is my life and I can control things within it, in terms of that stuff I can physically affect. You know, I’m not going to change the way the street looks, but I have a tendency to over analyse extremely little things. I over analyse myself, I over analyse my relationships, I over analyse everything. That’s why I get angry because I think, if I walk along the street I think, it’s not great but okay, there’s very little I can do about it. But it’s the more internal things like I see how my other friends get on with each other or I see how other people get on… everyone’s so much more laid back I feel like, I dunno…”
And that results in the music you make… intense, passionate, often claustrophobic… It’s a musical reflection of your mentality if you like. It’s obviously not just you who is making this music, but lyrically and vocally, the style of the music does mirror what you’re saying…
“It’s funny isn’t it because I think it might be me who is vocally putting words to the music, and I’m putting my own words to the music in terms of that’s how I feel. But I’ve never thought about that, that actually… I don’t write the guitars, I don’t write the bass, I don’t write the drums, so it’s like… they don’t have a pen and paper they have instruments… I’ve never though of it as being… possibly selfish actually then in hindsight, because I’ve always managed to assume, yeah, the music itself can be like that and I don’t… yeah”
Vocally, it sounds like you’re letting stuff out…
“This is the thing… I wouldn’t ever remotely consider myself a good singer. Far from it, it’s like talking with melody really. I wouldn’t consider it great singing but I think I’m able to get it out and make it believable. It’s honest, like there’s no pulling something over someone’s eyes. This is very much how I feel and I’ve never second-guessed myself as to whether or not that is the right thing to do. I don’t even deliberately write about what I know, it’s like a subconscious thing; you start writing and you write a load of shit, and you write a line that works, then you write a bit more shit and you’ll go back to that line, flesh it out and turn it into something and then it just starts coming out and you don’t even think about it. That’s when you start to get to the interesting stuff, once you get all the kind of pulp out of your head.”
Do you see songwriting as a cathartic process?
“Yeah, I don’t intentionally write cathartically but I do feel better afterwards, so… I’m very open with my close friends and my family. There are some things I wouldn’t even say to them, or phrases and things that have come out in songs like… I mean, I think that’s my issue with this record compared to the last record. It’s almost… I don’t think I’ll make a record this personal again.”
But for me, as a listener I want to hear someone pour his guts out…
“I think in hindsight my solution to that is… the EP is done, it’s finished and in that sense no matter what anyone wants to do with it I don’t need to listen to it any more… but I think when you’re on stage it’s a different thing. I’ve got no issue playing the songs live and I’m very proud of the record, but I find it uncomfortable to listen to at this point in time, but that may change.”
If ‘Comets’ is the single, would you say it’s the song most similar to the first EP?
“I would completely agree. I think ‘Comets’ has got much more of a… I hate genrelising but “math-rock” staple on it I guess.”
Describing ‘Nameless/Faceless’…
“… it’s not very insular; well the chorus is incredibly insular and very personal. The lyrics are “what makes the forests grow / what makes these flowers bloom”… in my notebook I had so many different versions of lyrics for that song because… I’m not a tree-hugger but I grew up in Wiltshire… it sounds petty and very Bill Oddie-esque, but I haven’t seen a stag beetle this year, I haven’t seen a frog this year, I mean where… can people not notice? There’s a line which starts the song “what will change the way we work / is there time and is there hope / I don’t know”… I don’t know really, but I love artists who suggest things and obviously at the time I was very annoyed by that…”
On discussing the subject of albums generally being better if the writer is going through a period of personal woe, Matt quotes Robert Smith…
“I love Robert Smith’s writing when he’s really down. ‘Disintegration’ I think is a great record. I listen to ‘Kiss Me Kiss Me Kiss Me’ which is like a “party” record and it’s like, nah, I’m not feeling that. I don’t deliberately seek out miserable music, far from it.”
On the subject of lyrical content…
“I don’t really think with politics it’s necessary to throw your weight around. But I think with charities there are good causes to get behind, and this week we were really made aware of Julia’s House hospice, and I’ve done stuff with Beat Bullying and the It Gets Better project, and that’s exciting because you can make a difference to someone’s life. I’ve given up on politics to an extent. If someone said would you change who you voted for in the election I just wouldn’t have voted, and that may sound like a cowardly way out but I think they’re all wankers.”
(Despite realising the positive effects of donating to charities, it’s never straightforward for Matt…)
“But then I suppose it goes round in circles, because it’s like you could be helping a kid or someone be better off, but then if you’re not contributing to the political side they could be better off but end up growing up in a complete shit-hole.”
How do you compare this EP to your last? It’s not a million miles apart. To me it sounds heavier and darker, there’s more going on and it’s more produced. Less angular, more obtuse…
“I think two things happened. Rob got a chorus pedal, and I started reading quite a lot of Ted Hughes. Both of them had quite a big impact, because the chorus pedal was harking back to an age of music that we love. I know everyone is ripping off the eighties in some shape or form, but I grew up surrounded by music from the eighties, my parents listened to New Order, REM, Echo & The Bunnymen and things like that and it rubs off subconsciously. Also, I always think that when you play live you should leave nothing behind, like, ever. I don’t know when the angular thing changed. I guess it’s what you’re listening to, what your influences are… I mean there’s a lot more synth on this one. When we went in the studio last time I’d had my micro core (synth) a week. This time when we went in I’d had it for a year, we’d found sounds and played around with it a bit more.”
What are your plans for the rest of the year?
“Well, we’ve got the record coming out on August 15th, we’re playing here (Champions) on the 13th, and we’re playing the SWN Festival in Cardiff. That’s a Jen Long and Huw Stephens festival, and that’s with The Fall, The Joy Formidable… Mark E Smith is an amazing frontman so that’ll be cool. We’re booking up shows now for the rest of the year, so hopefully we’ll sort a tour out for the latter part of the year. I think the plan is to release a single in mid-October to coincide with SWN Festival, and at the moment we’ll be recording a new song, one of the new ones we’ve been writing, and we’re possibly going to re-record ‘Maps’ because we’d like to give it the treatment that this EP had, and I think it’s still a live staple of our set. My main thing is I just want to get the record out. I just hope it sells. I hope people like it.”
Whose review do you most care about?
“I like Artrocker and Q. I’m a bit older man when it come to my… I would like to say I… very verbally detest the NME, I think they’re absolutely appalling and hope they don’t go near our record. At the same time everyone wants to get reviewed by the NME so… (laughs). So if they review it, that’s cool, but if they don’t I’m not particularly fussed. I’d much rather have an institution like the BBC continue… Like I say, I’m a bit of a romantic in the classic sense, and the BBC is a British institution, and I’d much rather have someone like them backing us with notable legends, people like Huw Stephens, Steve Lamacq, Tom Robinson, Chris Hawkins who are great people, they’re fantastic djs… It’d be nice if we got Jen Long who’s on BBC2 interested in us… that kind of thing. I just hope that they continue to like us, but I’m not really that fussed about the NME, I think they’re tosh.”
Having sat with Matt for nearly two hours, finding him passionate, enthusiastic and open about his thoughts and feelings (and despite already knowing him reasonably well), I still feel I’ve only scratched the surface when it come to discovering his individuality, his psyche. He seems to have more ideas and thoughts than he can cope with, and often when mid-sentence would change his train of thought and go off on a tangent as a result of an over-active mind. Such complexity screams through in the music of Rapids! It’s intense, it’s impassioned, it’s a purification of the soul through words and music. It’s bloody good.
For their EP launch at Champions this Saturday Rapids! have hand-picked three support bands who in their own words “each bring a new and exciting sound to the Bournemouth music scene, ranging from Street Indie (Working Title), to Progressive Rock (Died Of Crash), and finally out and out Dance Indie, with an early 60′s vibe blended with 80′s romance (Threads).”
Doors for this highly anticipated event open at 7.30, with entry just £3 before 10pm, £4 after. All profits and donations on the night will be going straight to Julia’s House Children’s Hospice.










